Current pricing and what the plans include
In the United States, Apple TV+ is priced at $6.99 per month when purchased as a standalone subscription. If you buy Apple One — which bundles Apple TV+ with Apple Music, iCloud storage, Apple Arcade, and Apple Fitness+ — the combined monthly price varies by tier, typically starting around $19.95 and scaling with added storage and features. New users are commonly offered a 7-day free trial with no charge; after that, payment is applied to the chosen plan. If you purchase a new Apple device, you may qualify for an extended free period of several months. This pricing applies broadly across iPhone, iPad, Mac, Apple TV, and web platforms, with regional adjustments outside the US.
Apple TV+ US pricing at a glance
The table below summarizes common Apple TV+ subscription costs available in the United States as of the latest public pricing. For the most up-to-date regional rates, check Apple’s official checkout, as taxes and currency fluctuations can affect totals.
| Plan type | Price (USD) | Details |
|---|---|---|
| Standalone Apple TV+ (monthly) | $6.99 | Monthly billed subscription, auto-renewable |
| Apple One Individual (monthly) | $19.95 | Includes Apple TV+, Apple Music, 50GB iCloud, Apple Arcade, Apple Fitness+ |
| Apple One Family (monthly) | $25.95 | Supports up to six family members; includes same services as Individual, shared across household |
| Apple One Premier (monthly) | $32.95 | Adds 2TB iCloud storage compared to Family; best for heavy storage users |
| Extended device free period (new Apple device) | Up to 3 months in some promotions | Availability varies by region and offer terms |
How regional pricing and currency affect monthly cost
Outside the United States, Apple lists prices in the local currency and adjusts for purchasing power and taxes. Monthly local prices will convert to roughly equivalent value in each market, and some regions may bundle offers that change the effective per-month cost. If you travel frequently, your Apple ID’s region and payment method determine the rate charged. Currency fluctuations can also cause the converted dollar equivalent to vary even if the local price remains stable.
What happens when you bundle with Apple One
Apple One changes the unit economics of Apple TV+ by sharing services and storage across multiple apps. At the Individual tier, you get Apple TV+, Apple Music, 50GB iCloud, Apple Arcade, and Apple Fitness+ for $19.95 per month. The Family tier supports up to six people and costs $25.95 per month; Premier adds 2TB shared storage at $32.95 per month. If you already subscribe to some of these services separately, compare the standalone total vs Apple One to see whether bundling reduces your monthly spend.
Free trials, extended offers, and eligibility rules
Free trial structure
Most new customers receive a 7-day free trial with no payment required. After the trial, the subscription auto-renews at the standard monthly rate unless canceled. You can only have one active trial per Apple ID, and previous subscribers who canceled are generally not eligible to rejoin the trial.
Device-based offers
If you buy a new iPhone, iPad, Mac, or Apple TV, you may receive an extended offer — often 3 months of Apple TV+ included. This is commonly marketed as “Time to shine” or similar promotional naming and is applied automatically to your account. When the promotional period ends, auto-renewal begins unless you cancel before the trial ends.
Subscription management and how to control costs
You can manage your Apple TV+ subscription on the web, in the App Store on macOS and iOS, or through Settings on Apple TV and iPhone. Renewal dates and receipts appear in your Apple account page, where you can change plans or cancel. To avoid being charged after a free trial, turn off auto-renewal at least 24 hours before the trial ends. Removing the app from your devices does not cancel the subscription; you must manage it in your account settings.
How Apple TV+ compares to competitors on a monthly basis
When comparing how much Apple TV Plus a month relative to other services, consider both price and content mix. Streaming subscribers often evaluate monthly cost, channel lineup, and library depth. Below is a concise, indicative comparison to help you contextualize Apple’s offering against major alternatives.
| Service | Approx. monthly price (USD) | Key content focus |
|---|---|---|
| Apple TV+ (standalone) | $6.99 | Original series and films, Apple ecosystem integration |
| Netflix Basic | $6.99–$14.99 | Large library of licensed and original series and films |
| Netflix Standard | $15.99 | Standard video quality, 2 simultaneous streams |
| Netflix Premium | $22.99 | Ultra HD, 4 simultaneous streams |
| Max (with ads) | $9.99 | Warner Bros.–owned library, live TV options |
| Max (no ads) | $16.99 | Ad-free access to full Warner Bros.–owned catalog |
| Paramount+ (with ads) | $7.99 | Live sports, news, and film/TV libraries |
| Pluto TV | Free | Ad-supported live channels and on-demand |
Frequently asked questions about pricing
- Does Apple TV+ cost more in certain countries? Yes, pricing varies by region due to taxes, purchasing-power adjustments, and local market factors.
- Can I pay annually instead of monthly? Apple typically offers monthly billing; annual payment options are not available for Apple TV+ standalone subscriptions.
- Is Apple TV+ included in any mobile carrier plans? In some markets, carriers bundle Apple TV+ for a limited time. Check with your carrier for eligibility and promotional terms.
- What happens if I share with family? With Apple One Family or Family Sharing, eligible services and storage can be shared across up to six family members at no extra per-person cost.
- Do students get a discount on Apple TV+? Apple offers a free subscription with an eligible .edu email during the trial; after that, students can join Apple One Student at a reduced rate, which includes Apple TV+.
Factors that influence the effective price you pay
The headline “how much is Apple TV Plus a month” can differ from your actual monthly spend depending on promotions, bundles, and storage choices. Apple One is the most common way to lower the effective cost if you use multiple Apple services. If you only need streaming, compare standalone pricing to competitors. Promotions tied to new device purchases can temporarily make Apple TV+ free for several months, which changes the average monthly cost over the first year.