Super Bowl Commercials: The Unsung Horses Stealing the Show
Alright, Super Bowl fans, you know what we're here for – the commercials! But today, we're not just talking about the funny, the clever, or the downright weird ads that grace our screens during the big game. No, today we're shining a spotlight on a particular group of stars that often steal the show: horses in Super Bowl commercials. Guys, explore more in Guides And Explainers and super bowl commercials horse.
Why Horses in Super Bowl Commercials?
You might be wondering, why horses? Well, horses bring a certain something to the table. They're majestic, powerful, and have this unique ability to evoke emotion. They're also a blank canvas for advertisers to project their brand's values onto. Plus, let's face it, they're just plain cool.
The Evolution of Horses in Super Bowl Commercials
The 80s: Horses as Status Symbols
In the early days, horses in Super Bowl commercials were often used to portray wealth and status. Think of the Budweiser ads featuring the iconic Clydesdales. These ads weren't just about selling beer; they were about selling a lifestyle. The horses were a symbol of luxury, of a life less ordinary.
The 90s: Horses as Comedy Sidekicks
As the decades rolled on, horses in Super Bowl commercials started to take on different roles. In the 90s, they became comedic sidekicks. Remember the Doritos ad with the talking horse? Or the E*TRADE baby commercial with the horse in the stable? These ads used horses for their humor, their absurdity.
The 2000s: Horses as Emotional Hooks
In the 21st century, horses in Super Bowl commercials started tugging at our heartstrings. VW's "The Force" ad featuring a young boy trying to "use the Force" to start his dad's vintage Volkswagen van is a prime example. The horse in this ad isn't just a funny sidekick or a status symbol; it's an emotional hook, a symbol of the boy's (and our) dreams.
The Most Memorable Horses in Super Bowl Commercials
Budweiser's Clydesdales
We can't talk about horses in Super Bowl commercials without mentioning the Budweiser Clydesdales. These majestic horses have been a staple of the big game since 1986. They've run, they've danced, they've even played football. But no matter what they're doing, they're always the epitome of class and cool.
E*TRADE's Talking Horse
This one's a classic. The E*TRADE talking horse first appeared in a Super Bowl commercial in 2000 and became an instant hit. He was funny, he was clever, and he was a symbol of the times – a talking animal in a world where talking animals were all the rage.
Volkswagen's Horsing Around
VW's "Horsing Around" ad from 2005 is another classic. It features a group of horses running wild in a field, then cutting to a shot of the new VW Jetta running smoothly on the road. It's a simple ad, but it's effective. It uses the horses to symbolize freedom, then shows how the Jetta can give you that same feeling.
Horses in Super Bowl Commercials: The Future
So, what's next for horses in Super Bowl commercials? Only time will tell. But one thing's for sure – as long as there are Super Bowl commercials, there will be horses. They're too powerful, too evocative, too darn cool not to use.
Conclusion: Horses in Super Bowl Commercials – More Than Just a Gimmick
Horses in Super Bowl commercials aren't just a gimmick. They're a tradition. They're a symbol. They're a way for advertisers to connect with us on a deeper level. So, the next time you're watching the big game, keep an eye out for the horses. They might just steal the show.