Super Bowl Commercials This Year: The Show Within the Show

Hey there, football fans and ad enthusiasts! You've clicked on the right spot if you're eager to dive into the world of Super Bowl commercials this year. We're not just talking about the big game here; we're diving deep into the halftime show's supporting act – the commercial breaks! So, grab your snacks, get comfy, and let's explore the most anticipated, talked-about, and sometimes downright weird Super Bowl commercials this year. Guys, explore more in Guides And Explainers and super bowl commercials this year.

Why the Hype Around Super Bowl Commercials?

Before we jump into the action, let's talk about why Super Bowl commercials this year are such a big deal. The Super Bowl is more than just a game; it's a cultural phenomenon. It's the one night of the year when everyone, from die-hard football fans to casual viewers, tunes in to watch the biggest brands battle it out on the small screen. It's like the Olympics of advertising, and everyone wants a gold medal!

The Price is Right (or Not)

You might be wondering, "How much does it cost to air a commercial during the Super Bowl?" Well, Super Bowl commercials this year didn't come cheap. According to Forbes, a 30-second spot during the 2021 Super Bowl cost a whopping $5.6 million! That's right, you read that correctly. That's more than some people make in a year, all for a 30-second ad. But hey, when you've got the world's eyes on you, you've got to bring your A-game, right?

The Biggest and Best Super Bowl Commercials This Year

Now that we've got the basics out of the way, let's talk about the stars of the show – Super Bowl commercials this year. We've rounded up some of the best, most talked-about ads from this year's game. So, let's dive in!

Paramount+ - It's On

Kicking things off is Paramount+'s star-studded spot, "It's On." The ad features a who's who of Hollywood, from RuPaul to Snoop Dogg, all gathered around a TV, watching, well, TV. The ad is a clever way to showcase the streaming service's extensive library and has us wondering, "What if we could watch all our favorite shows and movies in one place?"

Bud Light - Last Year's Lemons

Bud Light's "Last Year's Lemons" ad is a charming tale of perseverance and turning lemons into lemonade. The ad follows a group of friends who, after last year's Super Bowl loss, decide to turn their leftover Bud Light cans into a delicious lemonade. It's a heartwarming reminder that no matter what life throws at us, we can always find a way to make the best of it. Plus, who doesn't love a good lemonade?

Cheetos - It Wasn't Me

Cheetos went full-on comedic with their "It Wasn't Me" ad, featuring Ashton Kutcher and Mila Kunis. The ad sees the couple blaming each other for a series of increasingly ridiculous messes, all caused by their shared love of Cheetos. It's a hilarious, relatable take on married life and has us reaching for a bag of Cheetos (and maybe a wet wipe).

The Controversial and the Just Plain Weird

Not all Super Bowl commercials this year were winners, though. Some left us scratching our heads, while others sparked controversy. Let's take a look at a couple of the most talked-about ads from this year's game.

Crypto.com - The Whole World is Watching

Crypto.com's ad, featuring actor Matt Damon, was one of the most controversial Super Bowl commercials this year. The ad sought to normalize cryptocurrency, with Damon declaring, "Fortune favors the brave." However, it wasn't long before the ad sparked backlash, with many accusing Crypto.com of greenwashing and exploiting Damon's star power to sell a risky investment.

**Flo from Progressive - What's My Flova?'

Flo from Progressive returned to our screens this year, but not everyone was happy to see her. The ad, "What's My Flova?", sees Flo and her Progressive colleagues trying to figure out what "flova" means. While some found the ad hilarious, others found it cringeworthy and a step too far in the ongoing debate over whether Flo is a helpful spokesperson or an annoying gimmick.

The Super Bowl Commercials This Year That Never Were

While we're on the subject of controversial Super Bowl commercials this year, let's talk about the ads that never made it to air. Every year, brands submit their ads to the NFL for approval, and every year, some ads are deemed too controversial, too risqué, or just plain weird to air during the game.

One such ad this year was from the dating app Bumble. The ad, which featured tennis star Serena Williams, was rejected by the NFL for being too sexual. The ad, which never aired, showed Williams in a lingerie photoshoot, with the tagline, "Make the first move." While some praised the ad for its empowering message, others criticized it for being too racy for a family-friendly event.

The Future of Super Bowl Commercials

As we look ahead to next year's game, we can't help but wonder what the future holds for Super Bowl commercials. Will we see more brands taking a stance on social issues? Will we see more ads from cryptocurrency companies, despite the controversy? And, perhaps most importantly, will Flo finally retire?

Only time will tell, but one thing's for sure – the Super Bowl will always be more than just a game. It's a cultural event, a marketing extravaganza, and a showcase for the best, the worst, and the just plain weirdest ads of the year. So, here's to next year's Super Bowl commercials – may they be bold, brave, and, above all, memorable.

Until then, folks, keep your eyes on the screen, your fingers on the remote, and your snacks within reach. It's a wild ride out there, and we wouldn't have it any other way.