Current Super Bowl Brand Palette
For the upcoming season, the designated brand palette includes the following colors with their approximate values used in official materials and broadcast graphics. Note that these are selected early and remain consistent once announced for a given edition.
| Color Name | Approximate HEX | Usage Context |
|---|---|---|
| Primary Accent | #E7222D | Main logo and key callouts |
| Secondary Accent | #0A6BB5 | Supporting graphics and digital assets |
| Neutral Dark | #1A1A1A | Backgrounds and text contrast |
| Neutral Light | #F5F5F5 | Backgrounds and UI surfaces |
How Super Bowl Colors Are Chosen
The palette is determined by the league office and host committee in coordination with the NFL Creative and licensing teams. Selection considers brand continuity, broadcast legibility, and existing team color landscapes to avoid visual conflicts. Once set, the palette is documented in official style guides and distributed to networks, sponsors, and production partners well in advance of on-air deployment.
Common Misconceptions
Because unofficial social-media graphics often introduce custom hues or gradients, there is frequent confusion about the exact official values. Variations in screen calibration and translation between web and print can further muddy perceptions. The most reliable references are the league-supplied assets, vendor mockups, and broadcast-standard color bars used by production partners during graphics creation.
Guidance for Designers and Broadcasters
When working with the Super Bowl palette, prioritize legibility at small sizes and on compressed delivery formats. Use the primary accent sparingly for focal actions, and rely on the secondary accent for secondary information layers. Maintain strong contrast against neutral backgrounds, and test color combinations for accessibility on both bright stadium displays and mobile screens in varied lighting conditions.
Usage in Digital and Social Assets
Digital teams should apply the official palette consistently across web, apps, and social properties, observing clear hierarchies between background, surface, and content colors. For social campaigns, retain the core palette while allowing limited variations for platform-specific formats, and always reference the approved style guide to avoid drift.
Historical Palette Trends
Over time, Super Bowl color schemes have shifted from high-contrast, stadium-friendly combinations to palettes optimized for broadcast and digital delivery. Earlier editions relied heavily on bold primaries for visibility on large screens, while current approaches balance brand expression with legibility on compressed streams and mobile devices.
| Era | Typical Palette Characteristics | Design Drivers |
|---|---|---|
| Early 2000s | High-saturation reds, blues, and whites | Large-screen visibility and sponsor differentiation |
| 2010s | Increased neutral ranges, refined accent use | Broadcast consistency and multi-platform adaptation |
| 2020s | Stream-optimized contrast and accessible combinations | Digital legibility and accessibility standards |
Keeping Current for Future Editions
Because color choices are finalized well before each game, stakeholders can prepare by monitoring league announcements, reviewing official style guides released in the months leading up to the event, and updating templates and workflows in advance. Following post-event debriefs helps teams understand what worked well and which adjustments may be considered for subsequent Super Bowl productions.