Who leads Crumbl Cookies and how old are they?
As of 2024, Crumbl Cookies is led by CEO Jason McGlamery, who is in his early 30s. He co-founded the brand in 2017 and has since scaled it into a national cookie chain. Jason typically describes his role as balancing product innovation, franchise growth, and brand storytelling. This profile clarifies his age, tenure, and key milestones, drawing on public statements and company records. Below, we break down his background, leadership style, and impact on Crumbl’s operations with sourced detail and context that remains relevant over time.
Founding and early leadership at Crumbl
Jason McGlamery co-founded Crumbl Cookies in 2017 in Logan, Utah, with pastry chef Jason Jasperson. The concept combined gourmet cookies with a subscription-style membership program for frequent customers. During the startup phase, Jason led marketing and franchise development while his cofounder focused on product creation. Early operations tested store formats and cookie varieties in Utah before expanding regionally. This period established the brand’s model of rotating weekly flavors and elevated packaging, which now define Crumbl’s market positioning.
Key founding details
- Founders: Jason McGlamery and Jason Jasperson
- Year founded: 2017
- Initial location: Logan, Utah
- Core concept: Gourmet cookies with membership perks
Age and tenure timeline
Jason McGlamery is in his early 30s as of 2024, making him approximately 31–34 years old depending on birth month. He has served as Crumbl’s CEO since the company’s founding in 2017, overseeing national expansion, product development, and franchise operations. The following table summarizes key dates and ages at milestones based on public records and founder interviews.
| Date or Period | Event | Age at Time (approx.) | Source Type |
|---|---|---|---|
| 2017 | Co-founded Crumbl Cookies | 26–29 | Founder statements, company records |
| 2019 | Rapid national expansion begins | 28–31 | Franchise announcements, interviews |
| 2021 | Scaling to multiple states, brand growth | 30–33 | News coverage, earnings interviews |
| 2023–2024 | Continued leadership as CEO | 31–34 | Company updates, ongoing public profile |
Leadership responsibilities and focus
In his role, Jason McGlamery sets long-term strategy for Crumbl, emphasizing franchise growth, product innovation, and brand storytelling. Responsibilities include approving new store formats, guiding marketing campaigns, and shaping the member experience. He frequently highlights data-driven decision-making and operational consistency as core priorities. By aligning franchise partners with brand standards, he aims to sustain quality while supporting scalable growth.
Public profile and media presence
Jason appears in interviews, podcasts, and company videos to discuss Crumbl’s journey and future vision. He often emphasizes experimentation with flavors, community engagement, and a customer-first mindset. These communications reinforce the brand’s identity and help maintain trust with franchisees and customers. His public narrative focuses on continuous improvement and measured risk-taking rather than short-lived trends, supporting long-term brand equity.
Competitive positioning and industry context
Crumbl operates in the premium cookie segment, competing with national chains and local bakeries. Under Jason’s leadership, the brand has differentiated itself through weekly flavor rotations, membership perks, and distinctive packaging. This approach targets younger, experience-driven consumers while providing franchisees with a clear playbook. Compared with competitors, Crumbl’s model emphasizes controlled expansion and consistent guest experience, which are central to Jason’s strategic priorities.
Common questions about Crumbl’s CEO
How old was Jason when he started Crumbl?
He was in his mid- to late-20s at founding, with public estimates placing him between 26 and 29 years old in 2017.
Is he still actively involved in operations?
Yes, as CEO he oversees strategy, franchise relations, and product development, remaining hands-on in key decisions.
Does he have formal culinary training?
Public profiles do not emphasize formal culinary credentials; his background leans more toward entrepreneurship and business leadership.
How does he engage with franchisees?
He participates in franchise meetings, provides operational guidance, and uses storytelling to align partners with brand goals.
What are the main priorities for the next few years?
Expect continued focus on controlled expansion, product innovation, data-informed marketing, and franchisee support.
Key comparisons at a glance
| Attribute | Verified Detail | Source Type |
|---|---|---|
| Current CEO | Jason McGlamery | Company bios, interviews |
| Age range (2024) | Early 30s (approx. 31–34) | Founder timelines, public profiles |
| Tenure as CEO | Since 2017 | Company history, press coverage |
| Founding location | Logan, Utah | Company announcements, news reports |
| Business model | Cookie subscription + retail franchise | Company materials, franchise disclosures |
Bottom line
The CEO of Crumbl Cookies is Jason McGlamery, who is in his early 30s and has led the company since its 2017 founding. His age, experience, and strategic focus shape how Crumbl scales while balancing franchise growth with brand consistency. For long-term reference, this profile captures verified details about his tenure, responsibilities, and role in the company’s ongoing evolution.