Cluster Articles

Pages linked into this editorial category.

Stella Beer Commercial: A Detailed Look at the Campaign and Creative Approach

The Stella beer commercial campaign is designed to build long-term brand equity while driving short-term trial. Across television, connected TV, social, and out-of-home, the cre...

Read article
Nike Winner Stays On Commercial: What the Campaign Is and Why It Matters

The Nike Winner Stays On campaign centers on a straightforward promise: what begins with motivation is finished with discipline. Rather than spotlighting a single moment of triu...

Read article