Advertising History

Cereal Branding and Packaging

Wheaties placed athlete photographs directly on the front of the cereal box starting in 1934, after initial limited experiments with smaller images on sides and the back of pack...

Relationships

The connection between Coca-Cola and Santa Claus is best understood as a long-term marketing partnership that helped popularize a modern, consistent image of Santa. While Santa...

relationship

Joan Crawford and Coca‑Cola are linked by a high‑visibility advertising contract that ran from the late 1940s into the 1950s, making her one of Hollywood’s higher‑profil...

Relationships

Coca-Cola and Santa Claus are closely associated in modern popular culture, but this connection is often misunderstood as older than it is. The widespread image of a jolly, red-...