Als Fundraising Guides, Insights and Updates - Expert Analys

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The Ice Bucket Challenge Is Back: Why It Matters and How It Works Now

awareness

The Ice Bucket Challenge is back as a viral fundraising and awareness tactic for amyotrophic lateral sclerosis (ALS). Participants film themselves pouring a bucket of ice water...

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Ice Bucket Challenge at USC: Purpose, Impact, and Key Facts

Celebrity Profiles

At the University of Southern California, the Ice Bucket Challenge was a campuswide effort to raise awareness and funds for amyotrophic lateral sclerosis (ALS) research. Partici...

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